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Chapter 13, Immediate response: the first 72 hours

Part III, ACTING: WITH OUR OWN MEANS


The first 72 hours after a disaster are the window where every action counts double. It is also the window where every mistake costs dearly. You have executed the five steps of the previous chapter. Your club is mobilized, the District is alerted, you have a field assessment. Now, you must deliver.

This chapter structures the first 72 hours into three prioritized priorities, gives you the tools to decide what you can do alone and what requires escalation, and installs the documentary discipline that will make the difference between a club that responds and a club that can prove it.

Overview, the three priorities

# Priority Objective Timeframe
1 Immediate survival Water, food, shelter, emergency care, what prevents avoidable deaths. H+0 to H+24
2 Protection of vulnerable persons Identify and secure isolated elderly, unaccompanied children, the wounded, the chronically ill. H+12 to H+48
3 Communication Reporting to the district, communicating with members and donors, managing media and rumors. Continuous, H+0 to H+72

These three priorities run in parallel, but with disciplined resource allocation: as long as priority 1 is not covered, you do not invest in priority 3. The 72-hour rule, presented at the end of the chapter, provides the decision tree for switching into stabilization mode.


Priority 1, Immediate survival

Immediate survival is not negotiable. It is the reason you are on the ground. Four areas, in this order.

Drinking water

Human beings do not survive more than 72 hours without water. This is your first deliverable.

Minimum standard (Sphere / WHO): 15 liters per person per day for all uses combined, drinking (2.5 to 3 L), cooking, and basic hygiene. In the emergency phase, a survival floor of 7.5 liters per person per day applies for the first 48 hours, and must be raised to 15 L as soon as the response stabilizes.

Solution Capacity Estimated cost Deployment time
Bottled water (local purchase) Immediate 0.50-2 USD / 1.5 L bottle Immediate if shops accessible
Mobile tank (1,000-5,000 L) 70-350 people/day 200-500 USD / delivery 4-12 hours
Portable water filters (type LifeStraw, Sawyer) LifeStraw personal filter: up to 4,000 liters 20-40 USD / filter Immediate if in stock
Purification tablets 1 tablet = 1 liter 0.05 USD / tablet Immediate if in stock
Mobile purification station 500-5,000 L/hour 2,000-10,000 USD 24-72 hours (via NGO)

Club actions:

  1. Immediately buy all bottled water stock available locally. Do not hesitate to empty the shelves, this is an emergency.
  2. Identify non-contaminated water sources (elevated wells, protected natural springs, intact reservoirs).
  3. Distribute purification tablets with clear instructions (one tablet per liter, wait 30 minutes before drinking).
  4. If the club has pre-positioned filters, deploy them immediately to gathering points.
  5. Contact local water distributors to organize tanker deliveries.

Warning: Never distribute water whose potability you are not certain of. Distributing contaminated water causes more casualties than the shortage itself.

Emergency food

Food is the second priority. In the first 72 hours, it is not about balanced nutrition but about sufficient calories to keep people standing.

Minimum standard: 2,100 kcal per person per day (Sphere Standards).

Food type Kcal/serving Shelf life Cost
Rice (dry, 400g cooked) ~520 kcal Long 0.30 USD
Beans / lentils (200g cooked) ~230 kcal Long 0.20 USD
Energy biscuits (type BP-5) 270 kcal / bar, 540 kcal / 2-bar pack, ~2,385 kcal / 9-pack box 5 years 2-3 USD per pack
Canned goods (tuna, sardines, vegetables) 200-400 kcal 2-5 years 1-3 USD
Powdered milk 500 kcal / 100g 12-24 months 5-10 USD/kg
Vegetable oil 900 kcal / 100ml 12 months 2-4 USD/L
Sugar 400 kcal / 100g Indefinite 1-2 USD/kg

Emergency food basket for 1 family of 5 / 3 days:

Item Quantity Estimated cost
Rice 5 kg 3-5 USD
Beans / lentils 2 kg 2-4 USD
Vegetable oil 1 liter 2-4 USD
Canned goods (fish or meat) 6 cans 6-12 USD
Sugar 1 kg 1-2 USD
Salt 250 g 0.50 USD
Powdered milk 500 g 3-5 USD
Water (if not available) 20 liters 5-10 USD
Total per family / 3 days 22-42 USD

Purchase logistics:

  • Send 2-3 members to wholesalers and wholesale markets starting at H+6.
  • Buy in volume. Negotiate a wholesale price, explain the situation.
  • Keep every receipt. Photograph every invoice.
  • If local shops are closed or destroyed, contact the District for external procurement.

Emergency shelters

Persons whose housing is destroyed or uninhabitable must be sheltered. You are not building houses, you are protecting lives for the next few days.

Solution Capacity Cost Timeframe
Public buildings (schools, churches, community halls) 50-500 people Free (coordination with town hall) Immediate
Family tents (UNHCR type, 16 m²) 5-7 people 300-500 USD 24-72h (NGO stock)
Reinforced tarps (4 × 6 m) 1 family (improvised shelter) 10-25 USD Immediate if in stock
ShelterBox (tent + complete equipment) 1 family (10 people) ~1,000 USD 48-96h (order via District)
Host family accommodation 1 family Variable Immediate

Setting up a collective shelter, minimum checklist:

  • ☐ Agreement from the owner or town hall to use the building
  • ☐ Structural check of the building (no major cracks, intact roof)
  • ☐ Access to water (even by delivery)
  • ☐ Access to toilets (minimum 1 per 20 people)
  • ☐ Minimum lighting (lanterns, solar lamps)
  • ☐ Separation of spaces by family (minimum privacy, even with tarps)
  • ☐ Safe space for women and children
  • ☐ Entry register with name, number of persons per family, specific needs
  • ☐ Site manager identified (Rotarian or trusted resident)
  • ☐ Posted rules of life (schedules, hygiene, safety, no alcohol)

First aid

The club is not a medical service. But basic first aid can save lives while waiting for professional emergency services.

What the club CAN do:

  • Basic first aid by trained members (PSC1/SST or equivalent)
  • Setting up a first aid station with available equipment
  • Triage: directing the seriously injured to functional hospitals
  • Distributing basic medications (paracetamol, antiseptics, bandages) if a club doctor supervises

What the club must NOT do:

  • Administer prescription medications without a doctor
  • Perform advanced medical procedures (sutures, fracture reductions)
  • Transport seriously injured persons without proper training and equipment
  • Substitute for emergency services when they are operational

Priority 2, Protection of vulnerable persons

Identifying the vulnerable

The most vulnerable persons are often the most invisible. They do not travel to distribution points. They do not cry out for help. You have to go find them.

Group Specific risk Required action
Elderly living alone Isolation, inability to move, essential medications Home visit, evacuation if necessary
Children separated from parents Exploitation, trauma, rapid dehydration Immediate care, reporting to authorities
Persons with disabilities Inability to evacuate independently, loss of equipment Evacuation assistance, equipment replacement
Pregnant women Risk of premature delivery, need for medical follow-up Referral to medical facility
Chronically ill Treatment interruption (diabetes, dialysis, HIV) Urgent identification, liaison with pharmacies/hospitals
Homeless persons No fallback shelter, lack of social network Integration into collective shelters

Organize systematic neighborhood visits

Organize pairs of members who walk the streets of your area of responsibility:

  1. Knock on every door. Identify persons still present.
  2. Check the state of the housing (habitable or not).
  3. Ask if the person needs help to evacuate.
  4. Check access to water, food, medications.
  5. Note the addresses of vulnerable persons identified.
  6. Immediately report any critical situation to the coordinator.

Securing collective shelters

A poorly managed collective shelter becomes a place of tension, theft, even violence. Safety is not a luxury, it is a requirement from the first night.

Measure Detail Responsible
Nighttime lighting Solar or battery lamps in common and sanitary areas Logistics
Permanent presence At least 2 trusted Rotarians or volunteers on site at night Team leader
Separation of spaces Families grouped, dedicated space for single women / children Site manager
Entry/exit register Who is on site, who enters, who leaves Reception
Posted emergency number Contact for site manager and emergency services Communications
Clear prohibitions Alcohol, weapons, violence, zero tolerance, posted Site manager

Priority 3, Communication

Communication is not the last of the priorities because it is less important. It comes third because the first two must be launched before communicating about them. You do not communicate about what you are going to do. You communicate about what you are doing.

Internal communication (club members)

Frequency: Every 4 to 6 hours during the first 72 hours.

Standard content (WhatsApp / SMS):

[UPDATE — Rotary [Club name]]
[Date] [Time]

SITUATION: [2-3 line summary]
ACTIONS IN PROGRESS: [short list]
NEEDS: [what is missing]
NEXT MEETING: [location, time]
NEXT MESSAGE: [time]

Communication to the District

Format: SITREP (see template in Chapter 12). One SITREP every 6 hours during the first 72 hours (cadence harmonized with ch00), then daily.

The SITREP must contain figures, not impressions: - Exact number of beneficiaries served - Quantities distributed (liters of water, number of meals, kits) - Number of volunteers deployed - Amount spent - Unmet needs

Public communication

A single statement in the first 24 hours. Factual. Sober. No dramatization.

First statement template:

The Rotary Club of [name] is mobilizing following [event] that struck
[area] on [date].

Our teams have been in the field for [number] hours. To date:
- [X] families have received emergency water and food
- [X] persons are sheltered in [X] temporary shelters
- [X] Rotarian volunteers are mobilized

We are working in coordination with [local authorities / Rotary District /
other organizations].

To help: [donation link or information]
For more information: [spokesperson contact]

What the club can do alone vs. what requires external support

This is the strategic question of the first 72 hours. The answer depends on the scale of the event and the capacity of your club. Here is a decision guide.

The club can handle alone (DCA-3)

Area Club-alone threshold
Population affected < 500 persons
Displaced families < 50 families
Water distribution < 200 persons/day
Food distribution < 100 families
Shelters < 3 small collective sites
Budget required < 5,000 USD
Expected duration < 1 week
Volunteers required < 30 persons

The club needs the District (DCA-2)

Area Threshold requiring the District
Population affected 500 - 5,000 persons
Displaced families 50 - 500 families
Budget required 5,000 - 25,000 USD
Expected duration 1 - 4 weeks
Need for volunteer reinforcement > 30 persons
Need for specialized equipment ShelterBox, water purification station
Need for TRF funding Disaster Response Grant

Major disaster, National/international support (DCA-1)

Area Threshold requiring international support
Population affected > 5,000 persons
Affected area Several municipalities or districts
Infrastructure Destroyed hospitals, cut roads
Budget required > 25,000 USD
Expected duration > 1 month
Coordination need Multi-agency, government, NGOs

Decision tree: when to escalate

Does the situation exceed the club's capacity?
│
├── NO → DCA-3: The club handles alone, committee in standby
│         Inform the District (SITREP), but no request for support
│
└── YES → Does the club need funding > 5,000 USD?
          │
          ├── NO → Does the club need additional volunteers
          │         or specialized equipment?
          │         │
          │         ├── NO → Reinforced DCA-3: request ad hoc support
          │         │         from the District
          │         │
          │         └── YES → DCA-2: District activation, committee activated
          │                   → Contact DRO for inter-club coordination
          │                   → Request a DRG if budget > 10,000 USD
          │
          └── YES → Does the affected area exceed a single district?
                    │
                    ├── NO → DCA-2: District activation, committee activated
                    │         → DRG + possibility of Global Grant
                    │         → ShelterBox if shelter need
                    │
                    └── YES → DCA-1: Major disaster, full operation
                              → Multi-district activation
                              → Global Grant + ShelterBox + DNA-RAG
                              → Coordination with RI

Fundamental rule: Escalate early. Do not wait until you are overwhelmed to ask for help. A DRG typically takes 2-4 weeks to be validated, 24-48 hours only on pre-impact submission for a named storm. A ShelterBox takes 48-96 hours to arrive. If you wait until you are at breaking point to ask, you lose critical days.


Documentation from the first hour

Let us repeat it because it is critical: documentation begins at H+0, not at the end of the operation.

Why documenting is vital

  1. DRG reimbursement. The Rotary Foundation requires supporting documents for every dollar spent. A missing receipt can invalidate an application.
  2. Credibility. Donors want proof. The media want photos. Authorities want figures.
  3. Lessons learned. Without documentation, there is no feedback. And the same mistakes repeat themselves.
  4. Legal protection. In case of complaint, accident, or dispute, your documentation is your defense.

The minimum documentation system

Put these five registers in place from day one:

Register Content Medium Responsible
Financial register Every expense, every receipt, every donation received Accounting notebook + photos of receipts Treasurer
Beneficiary register Name, address, number of persons, aid received, date, signature Pre-printed paper forms Distribution manager
Volunteer register Name, hours worked, tasks performed Daily attendance sheet Volunteer coordinator
Operational logbook Every decision, every event, every incident Single notebook kept by the coordinator Disaster Coordinator
Photo file Dated and geolocated photos of each action Dedicated phone or shared cloud folder Documentarian

Photographic standards

Photos have documentary value only if they follow these rules:

Rule Detail
Timestamp Activate date and time in your camera settings
Geolocation Activate GPS for photos
Context Photograph wide (overview) THEN close-up (detail)
Consent Do not photograph the faces of victims without their agreement
Dignity Never photograph corpses, serious injuries, persons in distress
Organization One folder per day, named with the date (e.g., 2026-03-10)
Backup Cloud copy as soon as possible (Google Drive, OneDrive)

Daily report template (0-72h)

This report is sent each evening to the District DRO before 8:00 PM.

DAILY REPORT — Rotary Club of [name]
Date: [date]    Day: D+[number]

1. SUMMARY OF THE DAY (3-5 lines)
   ___________________________________________________
   ___________________________________________________

2. BENEFICIARIES SERVED TODAY
   Water distributed:      _______ liters
   Meals distributed:      _______ meals
   Hygiene kits:           _______ kits
   Families sheltered:     _______ families
   First aid:              _______ persons

3. VOLUNTEERS
   Active Rotarians:       _______
   Active non-Rotarians:   _______
   Cumulative hours:       _______ hours

4. FINANCES
   Daily expenses:         _______ USD
   Cumulative expenses:    _______ USD
   Available funds:        _______ USD

5. INCIDENTS
   ☐ No incident
   ☐ Incident(s) reported: ___________________________

6. UNMET URGENT NEEDS
   ___________________________________________________
   ___________________________________________________

7. FORECASTS FOR TOMORROW
   ___________________________________________________
   ___________________________________________________

Drafted by: _________________
Validated by: _________________
Sent to: District DRO [number] — Time: ___________

The 72-hour rule

After 72 hours, you must be able to answer these seven questions. If you cannot, it means something is missing from your response.

# Question Your expected answer
1 How many people have you helped? Exact figure, drawn from your registers
2 How many volunteers are mobilized? Exact figure, with cumulative hours
3 How much have you spent? Exact amount, with receipts for every expense
4 What are the unmet needs? Prioritized and quantified list
5 What is your activation level? DCA-3, 2 or 1, confirmed with the District
6 Have you requested a DRG? Yes (in progress / approved) or No (not needed)
7 What is your capacity for the next 7 days? Honest assessment of what you can sustain

Mandatory transition to stabilization at H+72

At H+72, you transition to the stabilization phase (Chapter 14) even if volunteers want to continue in emergency mode. This is non-negotiable. Three reasons:

  1. The emergency pace is unsustainable beyond 72h, errors, accidents, exhaustion.
  2. The nature of needs changes: we move from rescue to duration (daily meals, housing, hygiene).
  3. External coordination awaits this signal: Red Cross, town hall, DRO organize themselves by phases.

Transitioning does not mean slowing down. It means changing cadence: 8-hour maximum days, strict rotations, formalized registers, controlled budget.

If you can answer these seven questions with precise figures, your response is structured. You are ready for the stabilization phase.